Vans old skools4/6/2024 ![]() Vans’ retro styling, by comparison, felt stale. These companies-born only a few years earlier-favored a chunkier, more tech-forward silhouette (a word the fashion community uses to describe the shape of a shoe). After riding the wave of the ‘90s skateboarding boom, Vans faced new competition from younger skate shoe brands like DC and Osiris. The company's focus was directed elsewhere, on newer styles. “But they weren’t pushed.” Instead, they languished-in just a few basic colors-in Vans stores. “The classics just kind of existed,” says Pozzebon. Back in 2002, when Rian Pozzebon, who was then a relative unknown in the sneaker community, got the offer to join Vans and help rebuild the brand’s ailing skate shoe program with his longtime friend and colleague Jon Warren, he had one big question: “Will they let us mess with the classics?”Īt the time, Vans wasn’t particularly interested in core models like the Slip-On, Old Skool, and Authentic. ![]()
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